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Podcast #9: How YOU (yes you!) Can Be Part of the Solution for Racial Equality. Getting Better Results from Your Marketing.

Jun 18, 2020

Here’s what we cover:


  • How to be part of the solution for racial equality 
  • What it means to stay silent for fear of saying the wrong thing
  • How to enter the conversation, not just repeat what everyone else is saying, with your unique voice
  • The 5 components involved in the fight for racial equality
  • Practical ways to use our voices for justice

Resources & Links

Podcast #9: How YOU (yes you!) Can Be Part of the Solution for Racial Equality. Getting Better Results from Your Marketing.

Want to be part of the solution for racial equality, but aren’t sure where to start or what to say?

This is the episode for you…

For far too long, I’ve been largely unaware of the extent of the racial injustice in our country. The events of the past few weeks have opened my eyes, not only to injustice taking place around me but also to the immense responsibility and need for each one of us to use our voices and platforms as a force for good in the fight for racial justice and equality.

It can be difficult to know exactly what to say and how to say it, especially on social media. It’s easy to get caught in the trap of simply repeating what everyone else is saying, remaining silent for fear of saying the wrong thing, or only re-posting content from people who seem more qualified to talk about this than us. Sound familiar?

If this is where you find yourself today, welcome!

I’m so glad you’re joining me and many others as we learn how we can be part of the solution. True and lasting change will only occur when each one of us is willing to enter the conversation with our own unique voices. We can all become advocates and allies for change.
That’s why I’ve asked my friend and client, Dr. Patricia Dixon, to join me on the podcast today. As a psychologist and a diversity professor, she sheds insight into how our circles influence our view of racial realities, what it means to be a true advocate and ally for racial equality, and gives us practical advice on how to use our voices for justice, not only during this moment in time but far into the future.

Here’s a sneak peek of what we’ll cover in the episode:

>> [7:55] There are five main components involved in the fight for racial equality: open attitudes, self-awareness, cultural knowledge, cultural skills, and advocacy. Only when we’re willing to do the work and dive into the first four components, are we fully empowered to step into the last one–advocacy.
>> [20:45] Advocacy is a lifestyle. Advocacy is ally-ship that is consistent, not just during a trending moment, but all of the time.

>> [22:34] The first way to be an advocate is to speak up. When you hear someone speak in a biased or racist way against a person of color or any marginalized group, don’t let it go. Instead, use your voice to speak up for truth and equality.

>> [24:48] Use your privilege as a way to help and educate others. If you enjoy more access to better opportunities, are listened to and respected more than some, or have a larger audience because of your color, use that privilege to speak up for and advocate for people in the Black community. Go out of your way to give others access to the same privileges you have and if you notice yourself getting a benefit that a person of color isn’t getting, say something about it. Don’t just let it go.

>> [28:32] Don’t ask people of color to post on your behalf or speak up when you’re not willing to do the same. Advocacy isn’t a person of color thing, it’s an everyone thing.


Dr. Patricia S. Dixon is a psychologist and professor. She maintains a private practice working with adolescents and adults. She is passionate about issues of diversity and focuses on promoting diversity awareness and competency within the field and community. In August, Dr. Dixon will have a chapter published regarding colorism among Black and Afro Latinx populations. Connect with Patricia on Instagram: https://www.instagram.com/drpatriciadixon/





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