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Podcast #8: Getting Better Results from Your Marketing

May 15, 2020

In this episode we:

 

  • If you’re visible to enough potential clients
  • If you’re social media content is engaging enough
  • What the # of new client calls says about your offer
  • How to know if your marketing message is speaking to your ideal client
  • How to figure out where the problem is in your marketing

Resources & Links

Podcast #8: Getting Better Results from Your Marketing

Do you feel like your marketing just isn’t working? Are you putting time, energy, and money into new ideas, content, and campaigns, but still aren’t seeing the results you want? If that’s you, you don’t want to miss this episode!

Today, I’m going to share with you a process that I’ve only ever shared with my clients.

I’m sharing it with you for free because many of you have reached out to me recently saying you’re frustrated with your marketing results. You feel like you’ve tried everything, but still aren’t seeing any success.

I’m going to help you change all that with a simple, five-question approach. When you apply this technique to your marketing strategy, you’ll finally be able to pinpoint exactly what you’ve been doing wrong and gain the insight you need to take action and achieve the outcomes you’ve dreamed of.

Here’s a sneak peek of what we’ll cover in the episode:

>> [3:12] First, ask yourself this question: “Am I visible to my potential clients?” You may do great work and truly help people, but if you’re not visible to enough potential clients, you’ll never grow. The solution to this problem is outreach.

>> [6:25] Second, you need to evaluate your content. Ask yourself this: “How engaging is the content I’m offering to the world?” Maybe you’re visible to enough potential clients, but the content you’re putting out there (on social media, live events, etc.) is still not working. How can you fix this? Start solving your client’s problems. Figure out what their biggest problems/questions/concerns are and find ways to address and solve those problems.

>> [10:50] Third, ask yourself how many people are interested in what you’re offering. Not how many Facebook or Instagram likes you get on a post, but rather, how many people are taking that next step and finding out more about you and your services? The best way to track this is to find out how many people visit your website each week. If you aren’t getting at least 100 visitors per week, you need to implement ways to increase your website traffic.

>> [14:31] The fourth component is to ask yourself how many client inquiries you’re getting each week. (Hint, if you’re getting 100 visitors to your website each week, you should be getting at least 3 new calls per week). If you aren’t getting enough new calls, it’s time to reevaluate your marketing message.

>> [17:50] The fifth and final question is this: “How many client calls am I converting into paying clients?” In other words, you have enough website traffic, you’re getting at least 3 new client calls per week, but how many of those are you actually converting into real-life clients? If you’re not converting at least 65% of the serious inquiries you get, then you’ve got a conversion problem.

Need more marketing help? I’ve got you covered! Sign up for my upcoming live training event where I dive deeper into all things marketing and teach you how to keep your phone ringing with client calls no matter what’s going on in the world around you. Visit jennifertraining.com for more details and to sign up.

 
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