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Disappointment can stop us in our tracks. Whether it’s a new client cancelling, falling short of a goal, or a personal setback, it’s that sinking, pit-of-the-stomach feeling that sends us looking for a pint of ice cream and a blanket.

When something doesn’t work out the way we want it to, we can see it as a failure, and even worse, start to see ourselves as failures.

Wouldn’t it be nice to just banish disappointment from your life?

Yes, please.

Here’s the deal: disappointment is a sneaky form of self-sabotage. It’s a pattern of behavior you learned that keeps you from moving out of your comfort zone.

Let’s take this story of Michelle… She decided to launch a webinar. Creating amazing content, polished her presentation, and luxuriated in imaging all the new clients she was going to get.

Webinar day arrived, and she couldn’t wait to start the training.

After she logged in, her first participant arrived. This was it. She was ready to go.

She decided to wait for a few more people joined before she got started.

Michelle waited.

And waited.

And waited.

And waited.

Was this it? ONE sole participant? After all her hard work? It couldn’t possibly be, could it?

Yes. One participant.

Can you image how disappointed Michelle was?

She wallowed in her disappointment for a little while. She got pretty convinced that this was never going to work out for her. Webinars were overdone anyway. And, really, what’s the point because nobody’s interested in what she has to say to begin with, right?

What do you think Michelle did next? If you guessed “nothing”, give yourself a gold star. Her disappointment sapped her of her energy and enthusiasm. She didn’t even want to consider doing another webinar.

Let’s imagine for a moment that Michelle didn’t have the subconscious “disappointment” pattern running. Instead, she really believed in herself and her work. Her conversation might have gone something like this:

“Okay, so I got my first webinar out of the way. I’m so proud of myself for stepping out of my comfort zone and trying something new. I’m thrilled that I had a chance to connect with the person who did attend. I know they were so ready for what I have to offer, and that got just what they needed. Now that I know how to run a webinar, the next thing I need to learn is how to fill it with more people so I everyone who is ready for my message can hear it.”

If that’s the conversation Michelle had with herself, she would’ve been eager for the next webinar and excited to try new marketing strategies. She would’ve taken her “failure” and used it to set herself up for success the next time around.

[[RELATED BLOG POST: 7 Steps to Reach Your Goals Faster]

You can decide to give up disappointment TODAY.


Disappointment stems from one of two things:

  • Giving the wrong meaning to events. When something doesn’t work out the way you wanted, you may respond to it as though something went wrong, when in fact everything is right on track.

My very first webinar (actually, “teleseminar” in 2009) had 7 participants. Looking back on it, I’m thrilled. I was a complete disaster, struggled with the technology, and didn’t have great content. What if there had been 100 people to witness that disaster??? Eeek!

Very often the path to the goal you so deeply desire isn’t the path you think it is. If you expect the path to look a certain way, you’ll be disappointed when it doesn’t look like that.

If you can accept the fact that you’ve never done this before, so you have no idea what the path looks like, you can choose to avoid disappointment and keep moving forward.

Choose to trust that everything is working out perfectly, and it’s all right on schedule.

Ready to build a thriving, 6-figure practice? Get the plan you need, I call this my “6-figure roadmap,” and the ONLY place you can get it is at Breakthrough. This is a 2-day event for those of you who want to finally figure out how to market effectively.

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